Morocco's Green Challenge Transforms Corporate Sports into Territorial Showcase

Morocco's Green Challenge, a sports and eco-friendly event, has transformed corporate sports into a territorial showcase.

On May 17, 2026, over 1,000 participants took part in a 5 km run with 12 obstacles in Fès Shore, the capital spiritual city, with the support of Ewane – Groupe CDG, APSEM, Aïn Atlas, and Opel.

The event, organized by GC SPORTS in partnership with Ewane – Groupe CDG and under the auspices of APSEM, brings together over 1,000 participants from across the kingdom for a 5 km run with 12 obstacles, combining adrenaline, fun, and team spirit.

Designed to be accessible to all, the Green Challenge requires no prior sports experience and is open to individuals, families, and corporate teams.

With values of self-improvement, cohesion, and environmental respect, the event positions itself as a team-building solution for Moroccan companies, offering a stimulating and meaningful framework for team bonding.

The event is open to both individuals and corporate groups, promoting collective engagement and conviviality.

This 2026 edition marks the first time the Green Challenge has been held in Fès, solidifying its itinerant and national character.

Present in almost all regions of Morocco since its creation, the event serves as a vector for promoting territories, highlighting their tourist appeal and contributing to the development of domestic tourism.

The event's anchorage in Fès Shore aligns with this dynamic, showcasing exceptional Moroccan destinations and reinforcing their national visibility among a diverse public.

Beyond the sporting performance, the Green Challenge 2026 asserts its corporate and civic dimensions under the APSEM umbrella.

By uniting teams around a common project, participating companies invest in internal cohesion, workplace well-being, and collective motivation, all key drivers of organizational performance.

The event also embodies a clear commitment to environmental and social responsibility.

Designed and organized according to eco-friendly principles, it incorporates an ecological action in partnership with Aïn Atlas, in line with Morocco's commitments to sustainable development and environmental protection.

The event benefits from the support of Opel, mobility partner, whose presence aligns with a strategy promoting more responsible and sustainable mobility.

The defense of children's rights organization 'Touche pas à mon enfant' and the Dounia Collective for the fight against child marriage have spoken out against videos deemed disturbing on social media, calling for a judicial investigation into the exploitation of minors through marriage.

O Tower, responsible for the Tour Mohammed VI, has changed its governance.

Zouhair El Kaissi has replaced Mounir Chraibi Hasseini as deputy general manager, while Khalid Nasr has become the new permanent representative of Bank of Africa within the company.

In Rabat, Guinea-Bissau has reaffirmed its unwavering support for Morocco's territorial integrity and sovereignty over its entire territory, including the Sahara region, as well as its backing for the Autonomy Initiative, the only credible and realistic solution to this territorial dispute.

The Green Challenge's success in Fès Shore highlights the potential for corporate sports to promote territorial visibility and contribute to the development of domestic tourism, making it an attractive destination for investors and tourists alike.

This event showcases the kingdom's commitment to sustainable development and environmental protection, while also promoting social responsibility and community engagement.

The impact of this event will be felt throughout the Moroccan market, as it sets a precedent for future corporate sports initiatives and reinforces the country's position as a leader in sustainable tourism and development.