MOGA Festival Injects 51.5 Million Dirhams into Local and National Economy

The MOGA Festival has established itself as a key player in the Moroccan electronic music scene, while celebrating a decade of immersive experiences blending music, culture, and contemporary creation.

Beyond the festivities and beats, the MOGA Festival, scheduled from September 30 to October 4, has also become a significant economic driver for the city of Essaouira.

The socio-economic impact study of the 2025 edition, conducted by K&Co and released in 2026, presents a compelling picture: 15,000 participants, 51.5 million dirhams in local and national economic expenditures, 1,404 direct jobs mobilized, and a 92% satisfaction rate among festival-goers.

The study highlights a significant tourist impact: over a third of participants extend their stay in Essaouira, contributing to the dynamism of accommodation, food, and local activities.

Through its MOGA OFF component, deployed in 37 partner locations in the medina, the festival irrigates the entire city and actively participates in the valorization of its cultural and entrepreneurial ecosystem.

Ten years after its creation, MOGA returns to its birthplace to celebrate its anniversary.

After six editions in Essaouira (2016, 2018, 2019, 2022, 2024, and 2025) and five in Portugal since 2021, the festival marks a decade of existence, having contributed to the formation of a loyal community gathered around the #MogaTribe spirit, while decisively participating in the structuring of the Moroccan electronic music scene.

As a pioneer in its genre in Morocco, MOGA has established itself as an unmissable rendezvous for electronic music in the Kingdom.

Each October, it attracts thousands of national and international festival-goers, reinforcing Essaouira's cultural attractiveness and international reputation.

The first Moroccan project in the sector to be exported, it has expanded to Portugal, Spain since 2025, and is preparing an edition in Brazil, while continuing to promote Moroccan identity.

Fidelity to its DNA, MOGA does not limit itself to offering DJ sets, but provides an immersive experience where electronic music, well-being, gastronomy, surfing, craftsmanship, and contemporary creation meet.

The 2026 edition will revolve around two flagship events.

From September 30 to October 1, MOGA OFF will animate the entire city with free DJ sets, concerts, surf sessions, yoga classes, outdoor cinema, workshops, and encounters in Essaouira's iconic locations.

Then, from October 2 to 4, MOGA IN will invest the Essaouira Golf Hotel & Spa, transformed into an immersive village in the heart of the palm grove, with four stages, a market of creators, and a programming designed for total immersion.

To celebrate this anniversary, the organizers have chosen to highlight figures who have marked the festival's history.

Jamie Jones will perform for the first time in Morocco, The Martinez Brothers will return twenty years after their last appearance in the Kingdom, and the Dutch duo ANOTR will close the event, carried by its No Art concept, which has become a global phenomenon.

The Moroccan scene will also be represented with an unprecedented back-to-back between Daox and Amine K.

The programming brings together a wide range of international artists, local talents, and emerging figures: Alexis Cabrera (live), Calabasa, Cesar Merveille, Enrica Falqui, Fantastic Man B2B Tornado Wallace, Fort Romeau, Hamadeus, Hyde, Jakaw, Jhobei, Jilali, Julian Anthony, Kalabrese, Loewenthal, Mamba Skar, Memed Awad, Moruki, N4bz, Notre Dame, Ousseki, Oz & Rem, Rain, Ramyen, Rhadoo, Tunik, Viken Arman, Voigtmann, Yahya (live), and Yaya.

Finally, faithful to its commitment to the local scene, MOGA dedicates a significant place to Moroccan collectives.

Hush Hush, Supervibe, Cartoon, and LVR will be among the highlights of the festival.